Clothing + Gear

Birkenstock

Two pairs of black two-strap Birkenstock sandals on grey paving stones, a new pair on the left and a well-worn pair on the right

Birkenstock takes 10% off full-price styles for verified First Responders at www.birkenstock.com/us. There’s no promo code to track down: you verify through ID.me, and Birkenstock says the discount is applied automatically at checkout once that goes through.

Read the exclusions before you pick a pair. 1774 styles are out, and so are marked-down ones, although Birkenstock’s own pages name them differently. The First Responder page says “1774 and Last Chance styles are excluded,” and the ID.me FAQ page says “1774 and Sale styles are excluded.” If a pair has a markdown on it, assume it won’t qualify. The discount also can’t be combined with other coupons or offers, can’t be applied to a previous order, and can only be redeemed at www.birkenstock.com/us.

Birkenstock starts with a shoemaker. Konrad Birkenstock opened a shoemakers’ workshop in Frankfurt in 1896, at a time when Frankfurt was a center of the shoemaking craft. His experiments led to the first anatomically shaped insole in 1902. In 1913 he settled on an insole made from a mixture of materials, cork among them, and he registered the trademark “Footbed” in 1925.

How To Get The Birkenstock First Responder Discount

Start on Birkenstock’s First Responder page with the button below and select the ID.me button. If you already have an ID.me account, sign in with it, because Birkenstock’s FAQ says not to create a second one. If you’ve never used ID.me, create an account, confirm your email if prompted, and follow the steps to verify your identity. Birkenstock’s FAQ points to ID.me’s Help Center if you get stuck.

After that, shop the way you normally would. The FAQ says “The discount will be applied automatically during checkout after successful verification,” so there’s nothing to paste in. The page also has a Shop Slip Resistant button, a quick way in if you’re buying shoes for work. If a pair doesn’t show the 10% off at checkout, look at whether it’s a 1774 style or a marked-down one, since both are excluded.

Because the discount only works on Birkenstock’s U.S. site, you’ll be buying without trying the shoes on, so the return policy is worth reading first. Footwear and accessories “may be returned or exchanged, free of charge, in original purchase condition and packaging, within 30 days of delivery,” except Sale items discounted 40% or more, which are final sale. Anything you buy on www.birkenstock.com/us has to go back through www.birkenstock.com/us/returns/, not to a Birkenstock store or an authorized retailer, and the shipping charges from your order aren’t refunded.

On shipping, ground takes between 2 and 5 business days, and free ground shipping on full-price purchases is a perk of the free BIRKENSTOCK VIP account. Two-day UPS shipping is $25 on every order and isn’t available in Alaska or Hawaii. Birkenstock ships only to the continental U.S., Alaska and Hawaii.

Q&A

Q: Does Birkenstock give first responders a discount?
A: Yes, 10% off full-price styles for ID.me-verified First Responders, redeemed at www.birkenstock.com/us. The FAQ page lists the same offer for Students, Teachers, Nurses, Medical Providers and Military.

Q: Is there a promo code?
A: I didn’t find one. Both Birkenstock pages describe verifying with ID.me at checkout, and the FAQ says the discount is applied for you afterward.

Q: Who counts as a first responder?
A: Birkenstock’s pages don’t define it. ID.me decides when you verify, and the FAQ sends you to ID.me’s “Getting started with community verification” page to select your community and see if you’re eligible. I haven’t read ID.me’s list for this offer, so check there before you count on it. The one exclusion Birkenstock names is its own employees, who “are not eligible for this offer.”

Q: Does it work on sale styles?
A: No. 1774 styles and marked-down styles are excluded, and the two pages disagree on the label (“Last Chance” on one, “Sale” on the other).

Q: Can I use it with another coupon?
A: No. The FAQ says “The discount cannot be combined with any other coupons or offers.” The pages I read don’t say whether VIP free shipping counts as one of those offers, so if that matters to your order, Birkenstock’s customer service takes calls Monday through Friday, 9am to 9pm EST, at (844) 505-4055.

Q: Can I apply it to an order I already placed?
A: No, it “cannot be applied to previous orders.” Verify first, then order.

Q: What if the shoes don’t fit?
A: Returns are free within 30 days of delivery when the shoes are in original purchase condition and packaging, and they go back online, not to a store. Sale items discounted 40% or more can’t be returned or exchanged.

More Information:

If you’re shopping for shoes, Vans, Dr. Martens and Timberland have their own pages here, and the Clothing + Gear guides cover more brands.

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