Blenders eyewear offers a special discount to active, reserve and retired members of the military as well as their immediate family members. When checking out, use code “FIRSTRESPONDER” for 10% off products like sunglasses, goggles, apparel and accessories.
Blenders eyewear was born when founder Chase Fisher saw an overwhelming response to his neon green “beater” sunglasses at a San Diego nightclub. That momentous response convinced Chase Fisher there was an opportunity in mid-priced shades being cool as leading styles. Within seven years, Blenders expanded into an international lifestyle brand worth $90M while remaining close and authentic with customers.
Blenders sunglasses became an international success through their direct-to-consumer sales model, reaching adventurous spirits seeking new style from around the globe. True to its roots, Blenders continued producing sunglasses which were relevant, affordable, and durable (RAD).
They remained true to grassroots marketing by creating an influential ambassador community known as the Street Team, expanding the brand while remaining distant from customers while cultivating relationships that valued relationship-building. To expand this network further, Klaviyo and Refersion were leveraged as social media and word-of-mouth technology tools allowing them to build an Influencer pool who now contribute a substantial portion of revenue, plus many additional perks were provided as incentive for participation by these Influencers.