Giant Bicycles is the world’s leading bicycle manufacturer. Renowned for creating bikes to suit every riding surface and riding style – from entry-level road and mountain bikes for beginners through professional race machines used on grand tours such as Tour de France – they also manufacture components, wheels, tires, and accessories designed to make cycling simpler, safer, and more enjoyable.
Giant was established in Taiwan by King Liu and a group of his friends in 1972, initially as part of their Schwinn partnership before starting production of their own bikes under the Giant name. Today, this cycling brand can be found across every category imaginable with quality products, cutting-edge technologies and reasonable pricing as its hallmarks of distinction.
Long-travel bikes must withstand serious abuse for all-day events and bike park jumps alike, yet still provide an enjoyable ride. Giant’s new Reign does just that with its advanced SL-grade composite frame and fork equipped with hybrid steerer tubes to improve front end stiffness as well as press fit BB92 or 148 Boost hub spacing with three positions that adjust wheelbase length adjustment options.
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