RTIC in bold navy letters, surrounded by hand-drawn first responder icons including an ambulance, a police shield, a firefighter helmet and a radio RTIC in bold navy letters, surrounded by hand-drawn first responder icons including an ambulance, a police shield, a firefighter helmet and a radio

RTIC

RTIC lists a 10% first responder discount through ID.me. ID.me’s RTIC listing says 10% off for first responders, with the discount applied at RTIC Outdoors’ checkout once you’ve verified. RTIC’s own website wouldn’t open for me when I checked, so everything below about the offer comes from ID.me’s listing and not from a page RTIC wrote. If you’re about to put a cooler or a tumbler in your cart, it helps to know that before you count on the savings.

RTIC began as an online, direct-to-consumer seller of coolers and drinkware, founded by twin brothers Jim and John Jacobsen. It built its business that way and later expanded into physical retail and wholesale distribution. These days it sells hard-sided and soft-sided coolers, bottles, tumblers, travel mugs, bags, chairs and related outdoor accessories, so a first responder shopping for gear to take to a tailgate, a campsite or a long shift has plenty to browse.

How To Get The RTIC First Responder Discount

ID.me’s listing says that once you’re validated, you’ll be directed back to RTIC Outdoors and will see the 10% discount automatically applied in checkout. That means there’s no code to hunt for. You verify first, and the discount shows up in your cart afterward.

The listing sets the offer out in two lines: 10% off for active military and veterans, and 10% off for first responders. It doesn’t spell out which first responder roles count, so ID.me’s verification step is where your eligibility gets decided.

What To Check Before You Order

The listing’s terms end with “Additional restrictions may apply,” and it doesn’t say what those restrictions are. The 10% might leave out certain products, and you can’t tell which from the listing. Put what you want in your cart, verify, and look at the total before you pay. If the 10% doesn’t show up on something you expected it on, that’s the moment to ask RTIC why.

ID.me’s pages also carry a general caveat: deals, products and discounts are accurate when ID.me publishes them, but they can change at any time based on the store.

You may also run into a second ID.me page for RTIC, the one that answers “Does RTIC offer a First Responders community discount or cash back?” It says ID.me isn’t aware that RTIC offers first responder discounts. That page and the store listing don’t agree. The store listing is the one with the 10% and the checkout steps on it, so it’s the one this post uses, and it’s a good reason to confirm in your cart before you pay.

The listing talks about the RTIC Outdoors checkout. It doesn’t say anything about buying RTIC products through other retailers, so if you’re comparing a cooler on a store shelf with the same one on RTIC’s own site, the listing only covers the second.

Q&A

Q: How much is the RTIC first responder discount?
A: ID.me’s listing says 10% off for first responders.

Q: Who qualifies?
A: The listing names first responders and doesn’t list specific roles. ID.me’s verification is where your eligibility gets settled.

Q: Do I need a code?
A: No. The listing says the 10% discount is automatically applied in checkout once you’re validated.

Q: Can military members and veterans use it too?
A: The listing shows a separate line for them: 10% off for active military and veterans.

Q: Are there restrictions?
A: The listing says additional restrictions may apply and doesn’t name them, so check your cart total before you pay.

Q: Why does one ID.me page say it isn’t aware of an RTIC first responder discount?
A: ID.me has a second RTIC page that says so, while the store listing shows the 10%. They don’t match, and RTIC’s own site wouldn’t load for me to settle it, so confirm the discount appears in your cart.

More Information:

Building out a camping or tailgating kit? See more sports and outdoors discounts for first responders on LifeSaver Savings.