Under Armour

Under Armour gives verified first responders 20% off all purchases on UA.com, in the UA App and at UA Brand House stores, through ID.me. At UA Factory House outlet stores the same verification gets 10%. The discount covers the whole order, clothing as well as shoes.

Under Armour sells performance apparel, footwear and accessories across training, running, basketball, golf and team sports, for adults and kids. If your household buys training clothes, cleats or PE gear, this is one of the larger standing discounts in the category, and it works in person as well as online.

How To Get The Under Armour First Responder Discount

Shop as usual, and at checkout choose “Military and First Responder Discount.” That sends you through ID.me to confirm your status, and the discount applies to the order.

Where you shop decides the rate:

• UA.com, the UA App and UA Brand House stores: 20% off all purchases.
• UA Factory House outlets: 10%. Outlet prices already run lower, and the verified discount drops to match.

The catch is in Under Armour’s own terms: “This discount cannot be combined with other promotional codes, sitewide promotions or any gift card purchases.” Under Armour runs sitewide sales often, and when one is on you are choosing between the sale price and your 20%, not adding one to the other.

Who Qualifies

Under Armour names the roles directly: “First Responders: Police, Fire, Nurses, Doctors, and EMT.” Healthcare workers get the same 20%, and so does the military side: active duty, retirees, veterans, military spouses and military family members. The same page covers teachers as well.

One gap worth knowing: the military list names retirees outright, and the first responder list does not say active or retired either way. If you are a retired responder, verify through ID.me and see whether it passes; nothing on the page rules it out.

How Under Armour Compares

adidas pays 30% but excludes most of its marquee sneakers, PUMA runs 20% on PUMA.com only, New Balance is 15% on full-price items, and Nike is 10%, online only, capped at the first $500. Under Armour’s 20% on the whole order, in store and online, is the most flexible of the big athletic brands even where it is not the largest number.

More options in our clothing and gear discounts.

Q&A

Q: How much is the Under Armour first responder discount?
A: 20% off all purchases on UA.com, in the UA App and at UA Brand House stores. At UA Factory House outlets it is 10%.

Q: Can I stack it with a sale or a promo code?
A: No. Under Armour’s terms say it “cannot be combined with other promotional codes, sitewide promotions or any gift card purchases.” If stacking matters to you, Skechers runs a 10% discount that does stack on promotions.

Q: Does it work in Under Armour stores?
A: Yes. Brand House stores take the full 20% and Factory House outlets take 10%.

Q: Do nurses and doctors count?
A: Yes. Under Armour lists them in its own first responder definition alongside police, fire and EMT, and healthcare workers get the same 20%.

Q: How do I verify?
A: Through ID.me, at checkout. Choose “Military and First Responder Discount,” log in or create an ID.me account, and the discount applies once your status confirms.

More Information:

Confirmed on Under Armour’s own military and first responder discount page, which carries the percentages, the eligibility lists and the combination rule. Terms change, so check the current wording before you verify.