Nordstrom Rack’s First Responder Discount is a special offer created to honor those who make sacrifices on behalf of others, such as police officers, fire fighters and EMTs. This offer applies to first responders who show their badge at checkout – it also covers their spouses.
Nordstrom plans to open 23 off-price Rack stores across the U.S. between the fall of this year and spring 2025, with California housing the majority (10 stores). This marks a drastic change from 2018, when Nordstrom put off opening any more Rack stores due to a rise in digital sales growth and its prediction that shoppers would continue moving toward online purchases.
Nordstrom reported a loss of $205 million for its first-quarter results amid challenging economic conditions, with banner sales declining 11.4% and Rack unit suffering an even steeper 15.1% decline. To counter these trends, they have implemented several initiatives, such as revamping Nordstrom Rack’s marketing strategy and making their merchandise more available to consumers.
Nordstrom Rack’s “Closer to You” strategy offers customers easy and convenient pickup options for online orders at Nordstrom Local service hubs, while expanding inventory offerings geared toward younger customer bases in smaller sizes. Furthermore, Nordstrom Rack website features a refreshed design intended to reinforce its connection to its sister upscale brand, Nordstrom.