As the coronavirus pandemic spreads, brands have sought ways to recognize those whose lifesaving work puts them in potentially risky situations. Under Armour has taken this initiative by offering first responder discounts that allow first responders to save money when purchasing apparel, sportswear and shoes from them – an innovative gesture showing gratitude and acknowledgment of those on the front lines of crisis response.
Under Armour offers first responder discounts of 20%. This represents a substantial savings. Furthermore, this discount conveys that they care deeply for these brave individuals who risk their lives to save others’. As such, discounts and benefits must be offered so they remain safe on missions.
Under Armour has long provided military personnel and first responders with discounted gear. Their Military Discount Program allows active duty service members, retirees, veterans, spouses and family members to receive 20% discounts both online and in store – this amount increases during holidays or appreciation events to assist those on the frontlines combatting pandemics in saving.
As soon as your credentials have been approved by a store clerk or customer service rep, they will provide you with a code to use at checkout to get a discount – perfect for use even on items already discounted!