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Dish understands the sacrifice required to protect our country requires great selflessness, which is why they offer first responders special savings just like military members – including police, firefighters and EMTs. And just like their military offers, their first responder offers are available both to new and existing customers.
The latest offer from Dish for this group includes a Stars and Stripes pack to start, along with one free On Demand movie rental per month, without an upfront upgrade fee. In addition, Dish provides a “TV anywhere you go” DVR upgrade that enables qualified participants to stream 100% of live and recorded TV on mobile devices using Dish Anywhere apps – this upgrade works both with the Hopper family of set-top boxes as well as newer Dish Smart Box devices.
Dish offers this incentive as a thank-you gesture for their service and as an easy way to recognize those moving over from another provider.
On a recent call with investors, company execs sought to allay investor concerns that February’s ransomware attack might compromise long-term customer acquisition and retention efforts of their pay TV brand. Instead, the company has embarked on an ambitious transformation from satellite provider into broadband wireless carrier.
But that doesn’t mean the company hasn’t faced its share of challenges in recent months: In the first quarter alone, Dish lost over 2.3 million pay TV subscribers – including 81,000 from Sling TV – due to the costs associated with building out its 5G wireless network and ongoing debt issues.