Fashion retailer Forever 21 has extended a special discount offer for first responders during the coronavirus pandemic to thank frontline workers. Any individual who identifies as first responders (police officers, fire fighters, military personnel or law enforcement) can save up to 25% off almost everything available in-store and online – this offer is valid both physically and digitally.
Forever 21 is known for offering stylish yet budget-conscious clothing for men, women and kids of all ages at competitive prices. Their inventory consists of tops, dresses, shoes, accessories and loungewear designed specifically to address every age group; categories like new arrivals, plus size girls or boys make shopping simpler than ever; each product page provides images taken from multiple angles as well as care instructions and dimensions with reviews available from customers themselves on site as well as suggestions.
Under the Forever Rewarded program, customers who shop products can earn points when making purchases and redeem them for discounts and birthday treats. In addition, there is a Style Deals link under most product tabs for even greater savings!
In an innovative summer campaign by Forever 21, customers were invited to upload images of themselves wearing Forever 21 clothing in warmer-weather situations to social media accounts and mobile-optimized website with shoppable links for merchandise featured. This effort put customers in the limelight while driving summer sales; Bolt was used to power this experience and analyze user behavior; it has proven its ability to increase conversion and decrease cart abandonment rates.