Mack Weldon is a men’s underwear and casual basics brand with both an online storefront and physical location at Hudson Yards in Manhattan. Their direct-to-consumer model has earned them much praise in the industry due to their innovative products and disruptive go-to-market strategy, but the Covid-19 pandemic is taking its toll on legacy retailers resulting in lower sales for Mack Weldon during Q4 2017. Although temporarily, this decline should soon recover.
To counterbalance its losses, the company is increasing its marketing investments, including search, social and retargeting campaigns. Taboola specializes in ad placements to help retailers better understand customer behavior; Taboola allows the retailer to test new audiences while creating more tailored audience segments they can later use to scale ad buys on other platforms.
The brand offers a loyalty program with free shipping on all orders and rewards for reaching certain milestones. Silver tier customers earn double points on purchases while Black tier shoppers gain access to exclusive sales and promotions.
Mack Weldon offers 25% discounts to nurses, medical professionals, first responders and military personnel. Simply verify your status on their website to obtain a discount code that can be applied towards future purchases. Alternatively, sign up for their email newsletter to stay informed of upcoming promo codes, product releases and more!