Ram Celebrates America’s Heroes With a New Firefighter-Inspired Truck

dodge ram first responder discount

Ram is saluting America’s heroes with a new Built to Serve truck designed specifically for firefighters.

Last year, Ram celebrated all five military branches with its inaugural Built to Serve special edition truck model – this time inspired by firefighters. Further models in this lineup will also pay homage to police officers and emergency medical service providers.

The Ram 1500 “Built to Serve” is available in two specially selected, low-volume exterior paint colors that emote the spirit, mission and history of first responder service. Inside, corresponding color stitching and orange accent stitching echo the exterior design.

Dodge and Ford offer discounts to active military, reserve personnel, veterans, and first responders who own a car. For instance, Ford Saluting Those Who Serve program provides $500 toward the purchase or lease of select Dodge or Ford vehicles to those who meet certain eligibility criteria.

Other companies also provide discounts to military personnel and first responders. For instance, Dickies provides a 10% discount to active-duty and retired firefighters, EMTs and paramedics.

In addition to a special discount, the FCA First Responder Program offers eligible first responders a $500 cash allowance that can be put toward purchasing or leasing an eligible 2020 Chrysler, Dodge or Jeep vehicle. This program is open to police officers, sheriffs and deputies; state troopers; correctional officers; 911 operators; federal law enforcement officers and emergency medical service personnel (EMS).

Are you a first responder, or the spouse of someone who is, then don’t miss our fantastic selection of new Dodge, Chrysler, Jeep and Ram models at Spitzer CDJR Mansfield! We’ll help you find the ideal vehicle for your next adventure while saving you money in the process!