Vuori clothing proudly provides a first responder discount in appreciation of those who dedicate themselves to keeping us safe. This discount can be used on any vuori website and applies to active-duty military members, first responders, and their families – as well as to retired military. During checkout process simply enter coupon code displayed. Unfortunately this offer cannot be combined with any other promotions nor redeemed after purchasing is complete.
Joe Kudla launched his premium activewear brand seven years ago near San Diego with the mission of designing clothing that seamlessly bridged workout and life styles. From soft board shorts to graphic tees, his label outfits the wellness generation as they transition between yoga classes, hikes and brunch. In October 2018, SoftBank invested $400 million at a $4 billion valuation – giving Joe his dream validation.
As opposed to many digitally native apparel brands that struggled in their early days, vuori has been profitable from day one. According to its founder, this success stems from his hard work at making good decisions based on solid data rather than guesswork or guesstimates; he credits himself as being “one of the best accumulators and sorters of information out there”, an ability that has allowed them to build a successful company despite competing industries.
As the company expands, its reach has spread overseas. Wholesale and e-commerce partners now include Selfridges in London, Brown Thomas in Ireland and Cotswold Outdoor in the Netherlands – as well as opening stores across Malibu and in England itself, while future plans involve expansion to Germany, Australia and other European nations focusing on healthy active lifestyles.