If you’re a first responder, chances are you’re not the type to ask for recognition. But let’s be honest — you deserve it. You show up on people’s worst days, keep communities safe, and often run on little more than adrenaline and coffee.
So when companies step up to say thank you in the form of a discount? Take it. You’ve earned every dollar you can save.
What most people don’t know is just how many first responder discounts are out there — and not just the obvious ones. We’re talking sneakers, smartwatches, meal kits, even mattresses. The best part? Getting the discount is usually as simple as verifying your ID.
Here are 10 solid deals you may not have heard of — plus exactly how to get them.
1. YETI – 20% Off Gear Built for Real Life
YETI isn’t cheap, and for good reason — their coolers and drinkware are practically indestructible. Whether you’re camping, working long shifts, or just need a coffee mug that actually keeps things hot, YETI delivers. And as a first responder, you get 20% off.
How to claim it:
Shop at yeti.com, then use ID.me at checkout to verify your first responder status. Discount applies to select products.
2. Reebok – 30% Off (and Yep, It’s Stackable)
Long hours on your feet? You need shoes that won’t quit halfway through your shift. Reebok gives first responders 30% off most full-price items — and during sales, you can stack that for even more savings.
How to claim it:
Head to Reebok’s Heroes Discount page, choose “First Responder,” and verify with ID.me.
3. La Quinta – Gold Upgraded Hotel Stays for Work or Play
Whether you’re traveling for work or trying to squeeze in a weekend getaway, La Quinta by Wyndham offers free gold status membership for first responders. The rooms are solid, and the savings help.
How to claim it:
Sign up and Book through wyndhamhotels.com and describe your job as a first responder to receive your upgrade.
4. Peloton – Free Essentials Kit With Bike Purchase
Peloton’s not just for influencers — it’s perfect for fitting in a workout whenever your schedule allows. First responders get a free Essentials Package (includes shoes, mat, and weights — worth $250) when they buy the original Bike.
How to claim it:
Visit onepeloton.com, select your Bike, then verify with SheerID at checkout.
5. Purple – 10% Off Mattresses and Sleep Essentials
You can’t run on empty forever. Purple offers 10% off for first responders, so you can upgrade your mattress and finally get the rest your body needs. (Seriously, these beds are next level.)
How to claim it:
Go to purple.com, shop around, and use ID.me at checkout to confirm your status.
6. Under Armour – 20% Off Year-Round
UA gets it — performance gear matters when you’re training hard or just trying to stay comfortable on shift. Their 20% discount applies both in-store and online, all year long.
How to claim it:
Use ID.me when shopping online, or just show your work ID at any Under Armour retail store.
7. HelloFresh – 50% Off First Box, Then 15% Off Weekly
You know the struggle: you’re hungry after a shift, there’s nothing in the fridge, and drive-thru sounds tempting… again. HelloFresh solves that by sending fresh ingredients and recipes straight to your door. First responders get half off their first box, plus 15% off every week after.
How to claim it:
Sign up at hellofresh.com, then verify with ID.me. The discount applies automatically once approved.
8. Samsung – Up to 30% Off Phones, TVs, and More
Samsung’s First Responder Program offers serious discounts — up to 30% off — on everything from Galaxy phones to refrigerators. If you’ve been thinking about upgrading your tech, this is your sign.
How to claim it:
Register at Samsung, verify through ID.me, and unlock the savings.
9. Verizon – Monthly Savings + Extra Perks
Verizon offers first responders discounted unlimited plans, plus bonuses like Disney+ and Apple Music depending on your plan. The savings can add up big, especially for families.
How to claim it:
Head to Verizon’s first responder page, verify your employment, and apply the discount to your account.
10. Bass Pro Shops & Cabela’s – 5% Off In-Store
If you spend your free time outdoors — hiking, fishing, camping — this one’s for you. Bass Pro Shops and Cabela’s offer 5% off in-store for first responders. Not huge, but hey, it adds up.
How to claim it:
Bring your ID or proof of employment to the customer service desk before you check out. Right now, this discount only works in-store.
A Quick Word About ID.me and SheerID
Most of these brands use either ID.me or SheerID to confirm you’re legit. Both are free and pretty painless — you create a profile once, then breeze through future verifications.
It’s like a digital badge that opens the door to all kinds of deals.
AAAAnd We’re Off!
Look, you’re not in this line of work for the perks. But if someone wants to thank you with a little extra off your next pair of shoes or hotel stay? Don’t wave it off. Take it.
You’ve earned every bit of it — and then some.
So treat yourself, save a little money, and maybe share this list with someone else in uniform. Because let’s be real: you all deserve more than just applause. You deserve rest, good gear, and a fridge full of food that didn’t come from a drive-thru.
And if you want more of these deals in your inbox or on your socials, let me know — I’ll keep ‘em coming.
