SimpliSafe and Sugar Bowl each take 50% off for police officers, and Vortex Optics takes 40% off MSRP. Each of these 35 brands either names law enforcement or police, or offers its discount to “first responders” with no job list. Check the final price after you verify and before you pay.
Jump to a section
The first five sections cover brands that name police officers or law enforcement: duty gear, boots and shoes, phones and home security, trucks, and a day off. A short section covers police unions and associations. The last section covers brands that offer a first responder discount without listing jobs, so you find out whether your role fits when you verify.
Duty Gear, Optics And Firearms
These eight brands name law enforcement or police. SureFire and North American Rescue work by phone call or application, so there’s no code to enter.
Vortex Optics: 40% Off MSRP
Vortex takes 40% off MSRP for police officers, along with firefighters, EMTs and 911 dispatchers. SCHEELS runs the program, so you log in to your SCHEELS.com account and verify through ID.me, then shop the Vortex line there. The discount shows up on scheels.com, not on Vortex’s own site.
SureFire: 20% Off Everything But Batteries
SureFire takes 20% off retail on everything except batteries for law enforcement and other first responders. There’s no code to type. Call 1-800-828-8809, ask for Law Enforcement Sales and send a confirmation email from your agency or department address. SureFire may also ask for a scan of your ID card, and orders ship to your agency or department unless the company agrees otherwise.
Sig Sauer: 15% Off The Webstore, Special Dealer Pricing On Firearms
Sig Sauer’s off-duty program covers sworn law enforcement officers, federal, state and county. On firearms you get special pricing through participating dealers, shown with an approved purchaser ID, and Sig doesn’t state a figure for that. On the Sig webstore, police, fire and EMT get 15% off all non-sale items: click Get Discount, verify with VerifyPass and use the one-time code at checkout. Webstore codes skip sale items and gift cards.
Glock: $75 To $100 Off Most Models
Glock’s Blue Label program takes $75 to $100 off retail on most models for sworn law enforcement officers with powers of arrest, whatever the agency level. How much depends on the model and the sight configuration. You can buy two firearms per calendar year. Check Glock’s eligible-ID list, then buy through a Blue Label dealer from the dealer locator, or directly from Glock if you’re eligible. A direct order can take about 180 days.
Wiley X: 30% Off With ID.me
Wiley X takes 30% off for law enforcement officers and other first responders. Add your eyewear to the cart at WileyX.com, verify with ID.me in the cart, and the 30% applies at checkout. Custom Eyewear and markdowns are excluded, and the discount can’t be combined with other promo codes.
Leatherman: 20% Off Multi-Tools
Leatherman takes 20% off eligible multi-tools for police, fire and EMT. Click Get Discount on its first responder page and verify with VerifyPass, then enter the one-time code at checkout on leatherman.com. You get one code per person every 365 days, up to three discounted tools per order, and it can’t be combined with any other offer.
Dark Angel Medical: 30% Off Through GovX
Dark Angel Medical gives first responders, fire, police and EMS among them, 30% off through GovX ID. Click Get Verified on any product page or in your cart, verify once with GovX, and you get a one-time code for your order. Training classes are excluded, and the discount doesn’t combine with other codes.
North American Rescue: Special Pricing, No Percentage Published
North American Rescue gives civilian law enforcement and EMS special pricing on its products, and it doesn’t publish a percentage. You apply: fill out the NAR Pricing Application on narescue.com or contact customer service, and say whether the account is for you or for your agency. A customer service representative reviews the request and replies by email.
Boots, Shoes And Workwear
Thorogood: Up To 15% Off Workwear
Thorogood takes up to 15% off workwear apparel and accessories for first responders, with law enforcement, fire and EMS named. The code covers apparel and accessories only, not boots, so check what’s in your cart. Click the discount button on Thorogood’s GovX page, verify with GovX ID, copy the single-use code and enter it at checkout. You can get one code a day.
ALTAMA: Ask For The Law Officer Discount, No Rate Printed
ALTAMA belongs to The Original Footwear Co., whose FAQ says yes to a Military or First Responder discount and tells current or retired law officers to ask for it through its contact page. No percentage is printed, so the number comes from whoever answers. Call 423-254-8022, email [email protected] or use the contact form, say you’re a law officer and ask what you’d get before you pay.
Original SWAT: Same Law Officer Discount, Ask For It
Original SWAT is another Original Footwear Co. brand, and the company’s FAQ gives the same answer: if you’re a current or retired law officer, use the contact page to ask for your discount. The company doesn’t state a discount amount or give a public code. Say you’re a law officer, ask for the discount and get the price confirmed before you order.
adidas: 30% Off Select Full-Price Items
adidas takes 30% off select full-price items at adidas.com/us for first responders, and police, firefighters, EMTs and 911 dispatchers are listed, active or retired. At checkout, under the promo code box, choose Verify with ID.me and log in. The discount is capped at $250 and works once per customer. It skips the exclusions adidas lists, and it can’t be combined with other offers.
Nike: 10% Off Most Items
Nike takes 10% off most items on Nike.com and in the Nike App for first responders, with law enforcement, EMTs and firefighters among the eligible jobs. You need a free Nike Member account and a SheerID verification, which gets you a single-use promo code. The discount covers the first $500 of a purchase and skips Nike By You, gift cards, select Launch and SNKRS products and Apple products.
Under Armour: 20% Off All Purchases
Under Armour takes 20% off all purchases on UA.com, in the UA App and at UA Brand House for first responders, and it lists police, fire and EMT. At UA Factory House the discount is 10%. Shop on UA.com, choose Military and First Responder Discount at checkout and verify with ID.me. It can’t be combined with other promo codes, sitewide promotions or gift card purchases.
Lululemon: 15% Off Online And In Store
Lululemon takes 15% off for first responders in the US, and it lists firefighters, law enforcement, search and rescue, EMTs, medical doctors and licensed nurses. Verify through SheerID on its Military and First Responders page with a free Lululemon account. Online, turn on the 15% toggle at checkout. In a store, bring a valid ID and ask an educator to apply it. It’s for members only, and exclusions apply.
Phones, Computers And Home Security
Samsung: Up To 30% Off, Depending On The Product
Samsung’s First Responders Offer Program takes up to 30% off, and the amount depends on the product line. It names police officers and paramedics. Create a Samsung Account first, then verify with ID.me (GovX or WeSalute also work). You can buy up to two products per product category in any 12-month period. Samsung’s savings page says they combine with public and seasonal offers, but its terms say no other offer applies, so check the cart total before you pay.
Dell: Up To 10% Extra Through SheerID
Dell takes up to 10% extra off eligible products for U.S. police, firefighters, EMTs and search and rescue professionals. Sign in to your Dell account, register for Dell Rewards and verify with SheerID from your account’s membership section. The savings show in your cart. You can buy up to two eligible products per transaction and make two transactions a year, and it can’t be stacked with other Dell coupons.
Verizon: 10% Off Your Monthly Plan
Verizon’s Those Who Serve discount covers police, firefighters and EMS workers, active, retired or volunteer. Its first responder page shows 10% off the base monthly rate, while Verizon’s support answer lists $10, $25 or $20 per account on Unlimited plans and 15% on most other plans, so confirm which applies to your plan. Verify through ID.me, and keep pay stubs or an employee ID handy. You get one offer per account.
AT&T: FirstNet Plans From $45 A Line
AT&T’s first responder offer is FirstNet, which serves law enforcement, fire and rescue and emergency medical responders, plus 9-1-1 dispatch. It’s plan pricing, not a percent off: FirstNet Value 2.0 runs $45 a month for one line and drops as you add lines, down to $27 a month per line at the lowest tier. Check your eligibility on FirstNet and sign up at firstnet.com. A verified FirstNet subscriber’s family saves 20%, 15% or 10% on AT&T lines, depending on the plan.
T-Mobile: First Responder Savings Plans
T-Mobile’s First Responder Savings plans cut the price for state and local firefighters, EMTs and law enforcement, active, volunteer or retired on a pension. First responders can save $720 a year with four lines on Experience plans with First Responder Savings. Federal employees and administrative or support roles aren’t eligible. Choose your status when you pick a plan, then verify at my.t-mobile.com/profile within 45 days of activating, or the plan loses the discount.
SimpliSafe: 50% Off A New System
SimpliSafe takes 50% off a new system for first responders, and the group it names is Police, Fire and EMT. Open SimpliSafe’s Protectors page, choose First Responders and verify with VerifyPass, which gives you a one-time code for the cart. It works only on SimpliSafe.com and only on a new system. Each code is good for one use per customer and one year, and it can’t be combined with other offers.
Trucks And Vehicles
Ford: A Cash Reward On A New Ford Or Lincoln
Ford gives first responders a cash reward toward a new Ford or Lincoln, and the amount depends on your ZIP code, so there’s no single number. Active police officers, federal, state and local, qualify, along with career firefighters, EMTs and paramedics, dispatchers and correctional officers. Enter the ZIP where you’ll register the vehicle, click Find My Offer, then verify through ID.me. Ford emails a certificate for the dealer. Retired police officers aren’t eligible.
Jeep: $500 Off Select New Vehicles
Jeep takes $500 off select new vehicles for first responders, and it covers police officers, sheriffs and deputies, correctional officers, state troopers, federal law enforcement officers and 911 operators and dispatchers. Click Get Authorization Number on Jeep’s first responder page, submit your eligibility details and show the code at a franchised dealer when you buy or lease. It’s valid only on the listed models and model years.
Ram: $500 Off Select New Trucks
Ram takes $500 off select new vehicles for first responders, with the same list of law enforcement jobs as Jeep, including police officers, sheriffs and deputies, state troopers and federal officers. Click Get Authorization Number on Ram’s first responder page, then give the code to a franchised dealer at purchase or lease. It covers the Ram 1500, ProMaster, and 2500 and 3500 pickups and chassis cabs listed on the page.
Travel, Food And A Day Off
Sandals: 10% Off Your Stay
Sandals takes 10% off for first responders, with police, firefighters, EMTs and search and rescue members named. Retired police and firefighters qualify and only verify once. Sign in to your Sandals account, complete the SheerID form in your profile, then apply the discount to your reservation under Trips. It applies to one room per responder, can’t be combined with other promotions or used within 60 days of travel, and isn’t for paid-in-full bookings.
Sugar Bowl: 50% Off Weekday Lift Tickets
Sugar Bowl takes 50% off lift tickets Monday through Friday on non-holiday days for law enforcement, firefighters and EMTs or paramedics, plus military. Buy your ticket online in advance from Sugar Bowl’s deals page and show valid ID when you pick it up. Weekends and holidays aren’t included.
Spartan Race: Up To 25% Off Registration
Spartan takes up to 25% off race registration for current and former US law enforcement, firefighters and first responders, and 15% off merchandise. Verify with GovX on Spartan’s Service Member Discounts page and you get a single-use code. Click Purchase on your race and paste the code at checkout. You can get one code per day, and the merchandise discount skips Power Systems, Ram Rollers, gift cards, iTab and custom jerseys.
Outback Steakhouse: 10% Off The Whole Check
Outback takes 10% off your entire check, all day, every day, for police, firefighters and first responders with a valid service ID. It doesn’t work through online ordering: call the restaurant to order, show your ID and pay there. It’s one discount per table, and Outback’s terms keep it away from Dine Rewards redemptions, the AARP discount and catering orders.
Police Associations And Unions
These are for members of a police union or association, so the savings come with a membership.
Liberty Mutual: Special Savings For FOP Members
Liberty Mutual’s police offer is for Fraternal Order of Police members, not every officer, and Liberty Mutual doesn’t give a percentage. Join through a local FOP lodge, then get a quote through Liberty Mutual’s FOP page and mention your membership. The FOP’s own benefits page lists the same auto and home insurance savings.
Fraternal Order Of Police: Member Benefits
The FOP’s public benefits page lists 15% off LifeLock for members and their families, no lender fees at CrossCountry Mortgage on a home purchase or refinance, and an Amazon Business account open to FOP members. You join through a local lodge. The page is public, so you can read the list before you join.
NAPO: Member Offers For Police Union Members
NAPO, the national coalition of police unions and associations, lists member offers on its public membership page: 20% off flowers and gifts with a promo code, 20% off Hobie eyewear, and 20% off tuition for first responders in online or graduate programs. Its Ford rebate is only for active first responders. You get in through a NAPO-affiliated police union or association.
Brands That Offer A First Responder Discount Without Listing Jobs
These six offer a first responder discount without listing jobs. You find out whether your role fits when you verify.
onX: 40% Off Through ID.me
onX takes 40% off its Hunt, Offroad and Backcountry apps for first responders who verify through ID.me. Pick your membership on ID.me, then click Verify with ID.me on the billing tab. It’s for new purchases, not an active membership.
Bushnell: 40% Off The Whole Site
Bushnell takes 40% off its whole site for military and first responders, applied automatically when you verify with ID.me at checkout. It can’t be combined with any other promotion or code, and it’s for personal use only.
HP: Discounts Up To 40%
HP’s first responder store gives verified first responders discounts up to 40%, with free shipping and easy returns. Click Verify with ID.me on HP’s first responder page, finish the HP store registration and shop at the member prices. It’s for U.S. residents, and contract and volume customers aren’t eligible. The 40% is the ceiling across the store, not a flat rate.
Reebok: 30% Off Select Styles
Reebok takes 30% off select styles for all first responders, along with nurses, physicians and hospital employees. Add eligible products to your cart on reebok.com, choose ID.me at checkout and verify, and the discount applies automatically. It skips clearance clothing, delivery charges and prior purchases, and it’s for US customers only.
Brooks Running: 25% Off Online
Brooks Running takes 25% off eligible items on BrooksRunning.com for first responders, nurses and military, online only. Sign in or create an ID.me account on Brooks’ community discount page, copy your promo code and use it in the cart. You get up to three single-use codes per rolling 12 months, and the discount skips sale items and retail stores.
Carhartt: 15% Off Apparel And Accessories
Carhartt takes 15% off apparel and accessories for first responders, along with military members and nurses, with a valid ID. Verify through ID.me, which lists the same 15% for first responders, and check the cart total before you pay.
Q&A
Q: Do corrections officers and 911 dispatchers get these discounts too?
A: Yes, at several brands. Jeep and Ram list correctional officers and 911 operators and dispatchers, Ford lists correctional officers and dispatchers, Glock and Sig Sauer include corrections officers, and Vortex Optics and adidas list 911 dispatchers. Wiley X and SureFire name only law enforcement, so if your job isn’t listed, ask the brand before you order.
Q: Do retired officers qualify?
A: Yes, at several brands. Sandals, T-Mobile, Verizon, Glock, Sig Sauer, ALTAMA, Original SWAT and adidas all include retired officers. Ford is the exception: its ID.me check doesn’t verify retired police officers.
Q: Which of these don’t use ID.me?
A: These use something else. SimpliSafe and Leatherman use VerifyPass, Dell, Nike, Lululemon and Sandals use SheerID, Spartan Race, Dark Angel Medical and Thorogood use GovX ID, SureFire wants a confirmation email from your agency, and Glock and Sig Sauer’s dealer pricing requires an approved purchaser ID.
Q: Is there a discount that’s only for police?
A: Yes, a few. SureFire’s discount is headed Law Enforcement Discount, ALTAMA and Original SWAT tell current or retired law officers to ask, and the FOP and NAPO benefits are for police unions and associations. Most others also cover firefighters and EMTs.
Q: Can I buy a handgun at a discount?
A: Glock’s Blue Label program takes $75 to $100 off most models for sworn law enforcement officers, up to two firearms a year. Sig Sauer’s off-duty program gives special pricing on select firearms through participating dealers with an approved purchaser ID. Neither is a percentage off.
Q: Can I stack these with other sales?
A: Not at these four. SimpliSafe, Bushnell, Dell and Under Armour say their discounts can’t be combined with other offers or codes. Samsung’s savings page says they combine with public and seasonal offers, but its terms say no other offer applies, so check the cart total before you pay.
Q: How do the truck discounts work?
A: For Jeep and Ram, you get a code through a third-party verification service and show it at a franchised dealer when you buy or lease, and the discount is $500 off select vehicles. Ford sets a cash reward by ZIP code and emails you a certificate for the dealer.
More Information:
Terms change, so check the price on your screen after you verify and before you pay. For a list that covers every first responder group, see The Ultimate Guide to First Responder Discounts. See the firefighter discounts and EMT and paramedic discounts pages too.